Event
Connected Commerce Summit
Chicago
Insights on ReFiBuy, Agentic Commerce, and AI-Driven Retail
Analysis, research, and practical guidance on how AI agents are reshaping product discovery, shopping, and commerce infrastructure.
Resources
Everything you need to win
in agentic commerce
Guides, playbooks, events, and product updates to help your team evaluate, enrich, and gain visibility across AI shopping engines.
Guides
Practical References for ACO
Start Here
Org Design
Building Your ACO Organization
Agentic commerce performance is a team sport. Learn how to structure teams, governance, and ownership — who owns catalog data, who measures agent visibility, and how the work gets done continuously — so your brand or retailer can manage ACO as an ongoing discipline, not a one-off project.
Pillar Guide Updated May 2026
Flagship Guide
The ACO Guide
The definitive playbook for preparing your product catalog for AI-powered shopping — the frameworks, metrics, and closed-loop process to improve SKU-level visibility across ChatGPT, Perplexity, Gemini, and Copilot.
Updated May 2026
Foundation
What Is Agentic Commerce?
Understand how AI shopping agents are changing product discovery and why product data — not marketing pages — now shapes how consumers find and buy.
Updated May 2026
Free Report
Agentic Readiness Report
Request a free diagnostic on how AI agents currently interpret your product catalog — and where the gaps are costing you visibility and conversion.
Free Request a Report
Blog
Latest from the Team
Announcements
Product News & Company Updates
May 2026
Funding
→ May 2026 ReFiBuy Raises $13.6M Oversubscribed Seed Round to Accelerate Agentic Commerce
Partnership
→ Mar 2026 ReFiBuy and Elastic Path Bring Agentic Commerce Optimization to B2B
Product
→ Feb 2026 ReFiBuy Opens Commerce Intelligence Engine to Developers with 'Build with ReFiBuy'
Launch
→ Feb 2026 ReFiBuy Announces General Availability of First Product
Company
→ ReFiBuy Expands Board of Advisors with Five New Members
Events & Webinars
Learn from the Team — Live and On Demand
In the News
Media Coverage
ChannelX
Scot Wingo on Agentic Commerce Optimisation for Retailers
Axios
Raleigh e-commerce startup raises $13.6M seed round
Digital Commerce 360
ReFiBuy debuts platform to optimize catalog data for agentic commerce
Triangle Business Journal
A New Engine To Power Ecommerce
WRAL News
In data economy, speed and proprietary data set the stage for success
AdWeek
E.l.f. Beauty Says AI Answer Engines Are Already Changing How People Shop
NRF
2026 NRF Innovators: Retail-Focused Tech Companies To Watch
Fortune
How Amazon's and Walmart's retail dominance could be disrupted by ChatGPT and Perplexity
See how your catalog performs
with AI shopping engines.
Request a free Agentic Readiness Report — a diagnostic that shows how AI shopping agents interpret your products and where the gaps are costing you visibility.
Featured articles
NEWS & ANNOUNCEMENTS
Read More
ReFiBuy Raises $13.6M Oversubscribed Seed Round to Accelerate Agentic Commerce
ReFiBuy, the Agentic Commerce Optimization (ACO) platform for brands and retailers, today announced $13.6 million in oversubscribed Series Seed funding led by NewRoad Capital Partners.
The round includes new investors Ridge Ventures, Silicon Road Ventures, Incubate Fund, and VELA Partners, with continued support from G20 Ventures, Commerce Ventures, Knoll Ventures, and retail industry angel investors.
NEWS & ANNOUNCEMENTS
LEARN MORE
ReFiBuy Opens Commerce Intelligence Engine to Developers with 'Build with ReFiBuy'
WEBINAR
LEARN MORE
ReFiBuy, Nekuda, and WorldPay discuss ACP, UCP, and what actions make sense right now.
GUIDES
What is Agentic Commerce Optimization?
Agentic Commerce Optimization (ACO) is the process of preparing your product catalog for AI-powered shopping experiences.
As agentic shopping engines like ChatGPT, Perplexity, Gemini, and Copilot surface products directly to consumers, they rely on structured, rich, and complete product data, not traditional PDPs or marketing pages.
ACO ensures your product information is ready for AI shopping agents to evaluate, compare, and recommend your products. It’s the foundation for winning visibility and conversion in AI-driven shopping.
Events & webinars
May 27 - 28
Join ReFiBuy at the Connected Commerce Summit, where Brands, Retailers, and Technology leaders come together to shape the future of commerce.